Designing best practice online environments
Veridian provides the range of services required to design and deliver superior digital communication platforms. Whether requirements are delivered as stand-alone services or as holistic frameworks, and commissioned as part of a project, occasional support or under an established retainer. Services include: digital strategy, design, implementation, search (SEO, SEM and SMO), content production, corporate frameworks, social media, blogs, websites, information architecture, research, analysis, metrics, training, mentoring, thought leadership and mobile applications.
Online Platform – A sample array of interconnected digital environments …
Every platform component plays a role. In synchronized performance, the combined array creates a compounding effect, driving superior aggregate performance. A website standing alone, without social media, optimized search, and story-telling (blogs), is stillborn – a set of messages adrift and floundering, without significant capacity to build connections, drive traffic or interact effectively with your online marketplace, which today may be your dominant marketplace.
Online Platform – Building a bridge between conversation and corporate message …
Conversations and search enquiries on topics relevant to your organization are happening all the time. Your website is isolated from these lucrative channels by its structure, message formality and domain location. Brand stories (blog posts) and social media platforms build a bridge between high-volume conversations and online searches, leading ultimately to improved engagement with your brand, your website and your transaction or delivery process. Making you successful online.
Strategy – consulting, workshops, research, assessments and reports.
Plans – blueprints, roadmaps, implementation plans, RFPs and frameworks.
Protocols – policies, keyword lists, corporate lexicon, practice statements, manuals.
Social Media – advice, Twitter accounts, Facebook fan pages, LinkedIN groups, network building.
Websites – architecture, CMS platform, design, content, video, commerce and integration.
Applications – review, testing, product roadmaps, integration and consulting.
Measurement – objective setting, tool configuration, data analysis and platform selection.
Adjunct – speaking engagements, outsourcing, agency, recruitment and thought leadership.
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Let us assist in your online success!